Network Marketing in 2025: Thriving in a Shaky Industry
Let’s talk about something that’s not getting enough honest conversation: the current state of network marketing.
In the last few years, we’ve seen companies that had been around for decades suddenly shut their doors, gut their comp plans, or start selling directly to consumers—cutting out the reps who built their brand in the first place.
This isn’t a scare tactic. It’s what’s happening.
So if you’re in network marketing right now—or considering it—it’s worth asking a few important questions.
Is network marketing still a good option in 2025?
It can be. I’ve seen people earn real money, gain confidence, and build communities through it. But it’s not as simple as signing up and sharing a few links anymore.
The truth is, the industry is shifting. Companies are changing how they operate. Some are pulling back on rep support. Others are moving toward retail shelves or Amazon, offering products to the general public at better pricing than their own reps can get.
So while network marketing can still be a solid source of income, it can’t be your only plan—and it definitely shouldn’t be your only brand.
What’s the real risk?
If you’re relying on your company to:
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Send your emails
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Manage your customer relationships
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Handle your marketing
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Keep your customers coming back
...then you're handing over control of your business. You’re not actually building something you own—you’re renting space inside someone else’s structure.
And if that structure falls apart? So does your income.
So how do you protect your business?
You need to stop relying on the company to do the heavy lifting. That means:
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Building your own email list
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Creating content that positions YOU as the expert
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Making sure people buy from you because of you, not just the brand you rep
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Separating your name and face from the corporate messaging
That way, if the company changes direction—or shuts down completely—you still have the relationships, the audience, and the trust you’ve built. You can pivot. You’re not starting from scratch.
My advice?
Use your network marketing business as a piece of your income—but treat your personal brand like the main event.
I work with a lot of network marketers who are doing exactly that. They're tired of feeling at the mercy of someone else's decisions, and they're ready to actually own their business.
If that’s where you’re at, I can help.
A good place to start? My free Marketing Gap Audit. I’ll look at your current setup and tell you exactly where your blind spots are—so you can build a stronger foundation now, before anything unexpected happens.
– Amber